About Us
Meet the talented team behind our work, combining creativity, expertise, and passion to bring your vision to life.
Will Rock
An award-winning producer with 15+ years in creative advertising, Will identified the growing need for creators to enhance video editing to compete on social media. Drawing on his filmmaking expertise, he brought professional standards to creators’ content, achieving standout results in a competitive landscape.
Gary Cahill
While working at unicorn eCommerce lender Wayflyer, Gary noticed a shift in brands’ marketing strategy. Ads became more expensive, so brands put more time and energy into building communities and creating content. As content creators became the beneficiaries, they faced their own issues in editing high-quality content at speed.

