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Marketing Recap
Concept Development
On Location Filming
In House Crew & Partners Experienced Producers
Challenge
Sony Pictures Ireland aimed to highlight their comprehensive marketing and PR efforts for the major box office release of “Napoleon,” starring Joaquin Phoenix. They needed a compelling video that recapped key activities, including a press event, screening, and a showcase of their top OOH (Out-of-Home) locations and formats across Dublin City. The challenge was to capture and present these diverse elements cohesively and engagingly.
Solution
OMD Ireland enlisted Rocksot to deliver a video that perfectly captured Sony’s brief. Over the course of two days, our team filmed a variety of OOH formats, conducted multiple on-street interviews with the public, and documented the highlights of the press event. The resulting video asset effectively showcased the breadth and impact of Sony’s marketing efforts. This polished video was distributed across Sony’s social media channels and shared internally with their central office in the US.
Result
The video was extremely well-received by Sony Pictures Ireland and has been used as a benchmark in OMD Ireland’s case studies. The engaging and comprehensive presentation successfully highlighted the effectiveness of Sony’s marketing and PR activities, enhancing their internal and external communications.