Pepsi’s : out-of-home Campaign
01
Film
Production
Concept Development
On Location Filming
In House Crew & Partners Experienced Producers
Challenge
OMD Ireland introduced Rockshot into Pepsi’s out-of-home (OOH) formats and sampling initiatives, and enlisted us to capture content related to these activities.
Solution
In response to the challenge, Rockshot undertook the following actions:
- Filming Content: Rockshot filmed content related to Pepsi’s OOH formats and sampling initiatives. This involved capturing the activities and experiences associated with these campaigns.
- Content Editing: The captured content was professionally edited into multiple formats, ensuring that it could be effectively used across various media and platforms.
- Internal Video: An internal video was requested, which would serve as a communication piece within the organisation. This video likely provided insights, updates, or highlights regarding Pepsi’s OOH and sampling initiatives.
- Stats and Campaign Reporting: To convey campaign performance and results effectively, 7YELLOW animated statistics and campaign reporting data in the video. This likely helped internal and external stakeholders understand the impact and success of the initiatives.
Result
The results of this project were highly positive:
The client, PepsiCo, expressed their delight with the video, indicating their satisfaction with the content produced by 7YELLOW.