OMD Ireland enlisted Rockshot to bring this ambitious vision to life. We conceptualized a bold idea: a CGI hot air balloon emblazoned with the logos and colors of the Extra Flamin’ Hot range, floating majestically above the River Liffey. To enhance the realism and create a sense of spectacle, we integrated stuntmen and actors, blending the lines between the ‘fake’ and the ‘real’ to deliver a striking stunt element on social media. This dynamic content was disseminated across multiple Irish influencer social channels and in partnership with LAD BIBLE, ensuring wide reach and engagement.