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Animation
Motion Graphic
Graphic Design
Voice Over
2D Animation
Challenge
Citrine Healthcare engaged Rockshot with the task of creating animated stories that would not only promote their products but also educate their consumers. The goal was to elevate the concept from a previous video and demonstrate how simple it can be for people to incorporate a daily skincare routine for acne into their lives.
Solution
In response to this challenge, Rockshot developed a series of 2D animation stories from scratch, incorporating vector files of Citrine Healthcare’s products. The specific concept for one of the videos involved showcasing a teenager’s daily skincare routine in a creative and engaging way. This concept was executed as follows:
Result
The response led to a series of successful outcomes:
- Citrine Healthcare was delighted with the 90-second video piece created by Rockshot, which effectively communicated the message of a simplified daily skincare routine for acne.
- The success of this work led to the acquisition of more contracts with Citrine Healthcare, demonstrating the value of the video content in promoting their products and educating consumers.
- The video received significant interest and requests for sharing from Citrine Healthcare’s customers, affirming its effectiveness in capturing attention and engaging the target audience.
This project showcased the ability of Rockshot to create engaging and informative animated stories, driving interest, and meeting the objectives set by Citrine Healthcare.